Streaming was a significant feature of the decade of the 2010s. The new listening habits of listeners not only favored music platforms but also created a gap for musical self-management, which has evolved into a new way of making music, distributing it, and monetizing it for several years.
BUT…WELCOME to 2021! (And, soon 2022)
Each of the earlier eras has been defined and named after the dominant formats in the music business. The business models of the music industry were transformed as a result of technological advancements, which also had an impact on consumer behavior.
Despite the fact that there was a slight transformation due to these advancements, the relationship between artists and record labels remained essentially unchanged. Everything is changing right now, and artists now have more power and information than they have ever had before, thanks to Internet!
Nowadays, artists are more independent and have the following advantages
• Access to an International Audience: The combination of streaming, social media, and music distributors allows artists to reach a global audience without the assistance of a record label.
• Alternative business models: signing with a record label is no longer the only option for entrepreneurs. The percentage of artists who want to sign a traditional agreement with you is meager. This new generation of artists has a strong sense of independence and is reshaping the music industry through new contracts and more equitable commercial structures.
• Respect for musical culture: The time has come when independent artists would instead be recognized for their work than being paid for it, and as a result, gain genuine fans. Rather than simply defending genres and breaking new ground away from the most popular, independent artists know that becoming famous does not happen overnight. And that the lottery of fame is not won by the thousands of singers who upload their songs to digital distribution platforms daily. They understand that music is their passion, and they are not concerned with earning a few dollars a year from it.
• Moonlighting: For the most part, artists have careers they pursue, and music is merely a component of another joint effort. As a result, artists tend to be more selective and analytical when managing themselves because they are not financially dependent on whether or not their music is distributed. Emerging artists who have extensive control over their content, audiences, and procedures and know where they want to go and how to get there have already surpassed the constraints of record labels and are free of the limitations of record labels.
• Easy help: Most independent artists seek assistance in achieving their goals because they recognize that it is the most effective way to conclude their journey that began with musical self-management.
• An open mind: despite the fact that some of the music distribution and marketing procedures are utterly foreign to most independent artists, they seek assistance to achieve their goals because they know that it is the best way to conclude their journey that began with musical self-management. The key to success is knowledge.
So, this is the perfect era for independent artists and the reasons to be one, or to be successful even without having an agency, are countless!